Reducing our Footprint

Establish resale or rental program

Keep info on previous season product available online

Develop closed loop system

Creatively incentivize consumer to resell

Return rate on resell dependent upon condition of clothing/shoe

Awareness campaigns

Provide examples (jeans to shorts), use social media/stylists to update and influence consumers

Create blueprints of what consumers could make from products

Create patterns within your products to extend product life

Gamify – consumer unlocks something

Inspire transforming old broken items into art and experience

Awareness campaigns

Partner/coordinate with local/regional/national nonprofit partners

Offer discounts

Make it easier

Partner with nonprofits to create a story that emotionally connects with consumer

Match the action (plant a tree for each donation)

Donate grade B and C clothing to people in need where its manufactured

Pursue technological innovation to improve the economics and quality of recycling

Implement clothing collection at scale.

Take Back programs

Partner with influencers to build awareness

Include instructions on recycling on product packaging

Use undyed products when possible (easier to recycle)

Build awareness of the impacts of not recycling

Incentivize people through app, gamification

Establish repair program

Include sustainably produced and packages repair kit, extra pieces (buttons, etc.)

Provide repair instructions online

Establish repair stations in physical store fronts

Partner with third=party repair services, collaborate with other brands on a third-party solution

Simplify construction so consumers can repair themselves, limit technologies like heat seals that consumers can't repair

Provide DWR recoating kit

Market repair programs (Worn Wear)

Sell spare parts (zippers, buttons, etc.)

Buy back resale programs

Invest in people to ensure repairs occur in program (rather than just replacement)

Set consumer expectations